I turned a mega menu built around the business into navigation built around how customers actually search.

I built a project log that uses AI to turn incoming freelance emails into structured work automatically.

Instead of another service catalog, we turned safety and sustainability offerings into a city people could explore.

Three acquired companies, one training and registration experience, without losing what customers already trusted.

With up to 2,000 pages still coming, I used AI to catch design system issues before formal QA.

A Copilot experiment for organizing competitive research, journey hypotheses, and early persona work before validation.

AI was the wrong answer, so I built a Chrome extension that cut a five minute audit down to two clicks.